If you have experience with online ads please read.
Just for fun, I tried advertising Soldat online for money. This is my second attempt after getting nothing from Google’s Adsense. This time I tried Facebook. It seems like a decent platform. You can advertise to people selecting them by age, maritial status, sex, language etc. In addition to that you can show your ads to already established fans of your products or friends of your fans which are not yet fans. Seems like a pretty good idea. I setup an ad selecting exactly those people from english speaking countries and Germany (cause fans from those countries buy Soldat Registered most frequently). The profile of the person is of course male 16-29 yrs old, not married. This is how my Facebook ad for Soldat looks like this. (I tried several variations and this one got most clicks).
After 2 months of this there were 600,046 views with 154 clicks. 1-5-4 CLICKS! That’s 0,0002% if my math is correct. This is astonishingly shameful. Bad, bad, bad. The only good part is that I spent only 35$ on this. But still it wouldn’t get me anything. My well-estimated guess would be that every 100th person buys Soldat Registered so I lost 10$ on this deal. Of course assuming that at least a 100 people from those clicks actually played the game.
Now my question goes to people that used online advertising successfuly: how do you do it? I agree I didn’t spend much. I set the CPC lower than expected. Yet I got a lot of views. In my opinion people just didn’t click it when they viewed it. It’s no wonder Facebook can’t pay for its bills and the only reason Google is rich is because it has billions of worthless sites with ads on them. Am I doing something wrong?